Freelance Design
This section highlights freelance design work developed for apparel and lifestyle brands. Projects focus on creating original graphics and visual concepts that align with each brand’s identity while supporting product development and seasonal collections.
GolfStudio Fashion Apparel
Designed a Spring/Summer apparel collection for a golf lifestyle brand, focusing on developing brand-aligned graphics and product concepts that reflect the brand’s visual identity and target audience.
The Solution:
I began by studying the brand’s visual language, tone, and target market to ensure alignment. From there, I developed a range of apparel concepts, creating black-and-white flat sketches to establish structure and design direction. I then expanded each concept into multiple colorways, refining the collection into a cohesive presentation for review with the creative director.
The Challenge:
Create a cohesive apparel collection that aligns with the brand’s established identity while introducing fresh seasonal concepts that appeal to their audience.
My Responsibilities:
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Brand research and visual alignment
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Apparel concept development
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Flat sketch creation (black & white)
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Colorway development
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Presentation preparation for creative direction
ANTHM APPAREL
Developed apparel graphics and product concepts for a Teamwear brand focused on mass-market and client-driven design solutions.
The Solution:
I approached each design with a focus on adaptability, creating graphics that balance strong visual appeal with broad market relevance. Concepts were developed to align with client needs, ensuring each design could translate effectively across multiple product types and audiences.
The Challenge:
Design versatile apparel graphics that appeal to a broad audience while meeting the needs of various clients and maintaining flexibility across different brand directions.
My Responsibilities:
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Apparel graphic design and concept development
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Client-focused design adaptation
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Creation of production-ready artwork
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Collaboration with brand and client teams
